1. Easy to use

The Blueprint Email Marketing system is highly intuitive and simple to use - you certainly don’t need to be a computer geek!

If you need assistance then we're here to help - we offer free UK-based support and advice to customers by email on weekdays, so you can be sure you’re getting the most from your email marketing.

2. You’re informed and in control

With your marketing dashboard, you can see instantly how well your campaigns are performing.  All the key information is easily accessible, from average open and click rates to the number of subscribers you add each day and your forthcoming campaign schedule.

3. Great-looking email campaigns

Create a professional impression every time, with great-looking, personalised, high performing email campaigns.

You can create your own campaigns using our online email creation tools, upload your own designs or use one of our many free email templates.  Our templates have been tested against the industry's leading spam filters and in major email clients to ensure that they render correctly.

4. Easy list management

Whether you’re a small ambitious business with one mailing list or a large corporate with hundreds of lists, managing your data is simple.

You can import, clean and de-duplicate data from other sources with just a few clicks; decide what information you want to store and how; and see instantly your subscriber numbers, no matter how many you have.

5. Simple data capture

Building your opt-in lists is a vital step for growing your business.  We let you create your own data capture forms with no programming.  Just choose the information you want to capture and decide how you want your form to look, then add the link to your website.

6. Targeting and timing

Getting your message to the right person at the right time is an important part of any email marketing campaign, so we give you an incredibly powerful set of targeting and scheduling tools.

You can automatically send messages based on subscriber events, including birthdays and postcodes, and you can schedule campaigns up to one year in advance.

7. Email testing

Our campaign testing tools make it easy to test your campaign before you send it.  We automatically check for common errors, run your campaign against spam filter rules and give you an easy-to-understand report to help fix any issues.

8. Reliable delivery

It's no use having a great message if no one gets to see it!  Our cutting-edge systems are compliant with all the latest email authentication standards and ensure rapid, reliable delivery.  Whitelist relationships with the leading ISPs and blacklist monitoring ensure your messages reach their destination!

9. Comprehensive tracking and reporting

If you like statistics, you'll love our tracking tools.  (And even if you hate statistics, you'll still love them!)

Our advanced tracking gives you an instant insight into your subscribers’ activities in response to your email campaigns.  Starting with an overview report showing you key figures like open rates and clicks, you can drill down to view individual subscriber activity in detail.  This means that you can continually improve your return on investment - by learning what works for your audience, you can make each campaign more successful than the last!

Our tools enable you to:

• View real-time online statistics for every campaign
• See who's opening your campaigns and when
• See who's clicking on each link in your campaign
• Interpret link click data overlaid on your campaigns
• Target follow-up campaigns based on subscriber activity
• View key data graphically - link clicks, opens over time, campaign activity and more
• Send email reports to colleagues.

10. Legal compliance

Data protection and anti-spam laws place a number of obligations on all email marketers. We automate many of your obligations for you, including unsubscription management and bounce handling.

Our service is UK-based, we are registered under the Data Protection Act and we have strict security and opt-in policies.

Quick guide to understanding email statistics