Fast facts about online advertising

Consumer habits have changed massively over the last few years. Now nearly 30 million people each month find what they're looking for online using Google.

Pay Per Click (or "PPC") advertising is the process of using Google's AdWords platform to place advertisements on Google, the number one search engine. (It's the process for advertising on other search engines like Yahoo! and MSN too.)

Pay Per Click advertising is growing rapidly

In 2007, spend in the UK topped £1.6 billion.

That’s the same as spend on magazine advertising…

…and it’s significantly more than radio and cinema advertising.

Advertisers are continuing to chase a growing web audience.

By the end of 2008, online advertising spend will eclipse the £2 billion spent on newspaper display ads...

...and next year it’s predicted to overtake the £3 billion spent on TV advertising.

Why has PPC grown
so rapidly? Click here
to find out