Keywords
What the user is typing into Google - words or phrases which relate to your business.
Natural Search Listings
Also known as Organic Listings, these are found
down the left hand side of a Google search page.
Millions of organisations are competing
for a place on the front page of Google - this
search for "wedding dresses" returned
over 9 million web pages - that's nearly 1
million Google pages. Unfortunately though,
there aren’t any "search engine
secrets" which will guarantee a front page
listing for your website. It takes
onsiderable time and significant expense to
"optimise" your website before Google
will even consider allowing it to appear on
their front page. However with PPC advertising,
you can "jump the queue" and get on
the front page of Google within 72 hours.
