How Google advertising works

If you’re new to search marketing, you may be unfamiliar with Pay Per Click (PPC) advertising on Google, the number one search engine.

You can place PPC adverts on Google, which they call “Sponsored Links”. The great thing about Sponsored Links is that they don’t look like adverts - they’re very plain and each advert is a maximum of just 95 characters long.  How’s that an advantage?  It means that even if you’re a small business with a modest advertising budget, your advert looks just as good as the ones your big competitors are placing!

Blueprint Web Marketing can create your adverts and work with you to choose “keywords” - words or phrases which relate to your business - then we set up and manage your advertising campaign on Google.

The clever bit

When people search on Google using one of your keywords, your advert will appear in the Sponsored Links. How does it get listed higher than other adverts on a page? This is the really clever bit. Google uses complex algorithms, assesses relevancy and calculates what price each advertiser is “bidding” for the chosen keywords. Armed with this information, Google then decides how high on a page each advert can be displayed. This is why it’s important to work with a search marketing specialist like Blueprint Web Marketing - we can ensure your bids are achieving your advertising objectives without exceeding your budget.

Click here to see the front page of a typical Google search

Free advertising to an audience that's already interested in you

At the exact moment the searcher is seeking knowledge or a solution, your advert has appeared and it hasn’t cost anything. It’s that easy.

To make a purchase or learn more about you, people simply click on your advert and are taken to your website. You only pay when people click on the advert. At this point they're interested in you because they're visiting your website, so every pound of your budget is working towards harnessing new sales leads.

Remember, with print, radio and television advertising you pay even for those readers, listeners and viewers who pass straight over your advert. With PPC, you pay only for the website visitors you receive.

Contact Blueprint Web Marketing and get to the top of Google within 72 hours