REASON 6
Bespoke performance reports
The key benefits of PPC advertising are that it is accountable,
measurable and flexible. Transparency and control of your campaign
results are at the centre of our unique management reporting
service to you.
Each week we provide a comprehensive suite of performance reports
about your campaign. These include conversion tracking, ROI
(return on investment) analysis and historical trends. The reports
and statistics are provided in a simple, easy-to-read format
– you don’t need a PhD to understand them! We can tell
you exactly how many people have contacted you as a direct result
of your Google advertising. And we'll make regular recommendations
on how budgetary changes could further enhance the return on your
advertising investment.

Amongst the many metrics included in our reports are:
- Total costs
- Impressions
- Visitors/clicks to your website
- Average cost per conversion
- Top keywords
- Most popular adverts
- Click-Through Rate (CTR) and Conversion Rate (COR)
- Daily changes made to optimise your campaign
To see an example report, contact us